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Why SEO is Critical for Your Business Growth
Back to Insights
Digital Marketing 7 min read

Why SEO is Critical for Your Business Growth

S
Salma Alazhuri
Nov 12, 2023

If you build it, they will come? Not automatically. In the digital age, visibility is everything. Search Engine Optimization (SEO) is the lighthouse that guides potential customers through the fog of the internet to your doorstep.

Understanding User Intent

Modern SEO isn't just about keyword stuffing. Google's algorithms have evolved to prioritize user intent. It's about answering the questions your customers are actually asking.

The Technical Foundation

Great content on a broken site is worthless. Core Web Vitals—speed, responsiveness, and visual stability—are now critical ranking factors.

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